10 Best Destinations for an Unforgettable Shopping in Austria

Austria is a paradise for shoppers who love a mix of history, style and modern flair. From Vienna’s elegant luxury streets to Salzburg’s charming medieval lanes and the bustling markets and outlet centres across the country, Austria offers something for every taste and budget. Whether you’re hunting for high-end designer labels, traditional Austrian crafts, gourmet delicacies, or unique souvenirs, each shopping destination has its own story to tell. In this guide, we explore the best destinations for shopping in Austria that promise not just purchases, but an unforgettable experience.

Here's Where to Go for Ultimate Retail Therapy in Austria

1. Westfield Shopping City Sued

Located just south of Vienna in Vösendorf, Westfield Shopping City Sued (SCS) is one of the largest shopping centres in Austria and among the biggest in Europe. Opened in 1976, it features about 330 shops, restaurants and entertainment venues spread across a vast indoor complex. Visitors will find a wide mix of international fashion brands, electronics stores, lifestyle retailers and dining options. The mall also includes leisure facilities such as a cinema, creating a complete day-out shopping experience.

Opening Hours:

• Monday to Wednesday – 9 AM to 7 PM
• Thursday to Friday – 9 AM to 8 PM
• Saturday – 9 AM to 6 PM
• Sunday – Closed

How to Make the Most of Your Visit:

• Experience unforgettable horror and fun at Nowayout Escape Rooms
• Let the children enjoy active fun time at Playworld Wien
• Indulge in virtual action at Topgolf Wien and the Dstrct Entertainment Center
• Enjoy playing indoor mini golf at Balls&Clubs

2. Mariahilfer Strasse

Mariahilfer Strasse is the longest and most vibrant shopping street in Vienna, stretching over 1.8 kilometres between the city centre and Westbahnhof railway station. It is lined with a mix of international fashion chains, Austrian retailers, department stores, cafés and specialty shops. Large sections of the street are pedestrianized, creating a relaxed atmosphere ideal for browsing. Popular stores include fashion outlets, bookstores and flagship branches of global brands. Its central location and lively environment make it one of Vienna’s most visited retail districts, attracting both locals and tourists throughout the year.

Opening Hours:

• Monday to Friday – 9 AM to 7/8 PM
• Saturday – 9 AM to 5/6 PM
• Sunday – Closed

How to Make the Most of Your Visit:

• Visit mid-week, late morning or mid-afternoon to avoid large crowds
• Explore side streets like Kirchengasse and Neubaugasse
• Combine with the nearby Haus des Meeres (Aqua Terra Zoo), offering great city views
• Enjoy coffee at one of the cafes in Gumpendorfer Street

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3. Goldenes Quartier

Situated in Vienna’s historic first district near St. Stephen’s Cathedral, Goldenes Quartier is the city’s premier luxury shopping area. Opened in 2014, this elegant quarter is home to flagship boutiques of internationally renowned designer brands, offering high-end fashion, jewellery and accessories. Also, there are several cafes and restaurants serving refined Austrian cuisine and international flavours. The area blends historic architecture with modern retail spaces, creating a sophisticated shopping atmosphere. With its cobblestone streets and exclusive storefronts, Goldenes Quartier attracts luxury shoppers seeking premium brands in a refined setting at the heart of Vienna.

Opening Hours:

• Monday to Saturday – 10 AM to 6/6:30 PM
• Sunday – Closed

How to Make the Most of Your Visit:

• Stroll through the surrounding 1st district (Inner City) with historic architecture
• Explore the nearby Ringstrasse boulevard with iconic monuments
• Visit the Kunsthistorisches Museum or Wien Museum at Karlsplatz

4. Designer Outlet Parndorf

Located in the province of Burgenland, Designer Outlet Parndorf is a major open-air outlet shopping village. It features over 160 boutiques offering discounted prices on international and designer brands throughout the year. The outlet is designed like a small town, with pedestrian walkways and café areas that make shopping comfortable and relaxed. Its proximity to Vienna and Bratislava makes it a popular day-trip destination. Visitors can shop for fashion, sportswear, accessories and home goods at reduced prices compared to regular retail stores.

Opening Hours:

• Monday to Wednesday – 9 AM to 8 PM
• Thursday to Friday – 9 AM to 9 PM
• Saturday – 9 AM to 6 PM
• Sunday – Closed

How to Make the Most of Your Visit:

• Go on a weekday (Tuesday-Thursday) to avoid the heavy crowds and long queues
• Obtain a Fashion Passport from the info centre to get an extra 10% off at participating stores
• Eat at one of the sit-down restaurants between 12 PM and 2 PM

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5. Donau Zentrum

Set along the banks of the Danube River, Donau Zentrum is one of the largest shopping malls in Vienna. Opened in 1975 and modernized several times since, it offers over 250 shops, restaurants, and entertainment options. The mall includes international fashion brands, Austrian retailers, a cinema complex, and family-friendly facilities. Its location near the Kagran U-Bahn station ensures easy access by public transport. Donau Zentrum combines convenience with variety, making it a popular shopping hub for residents of Vienna’s eastern districts.

Opening Hours:

• Monday to Friday – 9 AM to 8 PM
• Saturday – 9 AM to 6 PM
• Sunday – Closed

How to Make the Most of Your Visit:

• Watch the latest movies at the Cineplexx movie theatre
• Step into the Kitchen for a wide variety of food options
• Enjoy fun games in the arcade area

6. Kohlmarkt

Kohlmarkt is one of Vienna’s most prestigious shopping streets, connecting the Hofburg Palace to Graben. Known for its luxury boutiques and historic elegance, it houses renowned international designer stores alongside traditional Viennese businesses. The street is also home to the famous Demel pastry shop, adding a touch of culinary heritage to the upscale retail experience. With views toward the Hofburg and refined storefronts, Kohlmarkt represents Vienna’s blend of imperial history and contemporary luxury shopping.

Opening Hours:

• Monday to Friday – 10 AM to 7 PM
• Saturday – 10 AM to 6 PM
• Sunday – Closed

How to Make the Most of Your Visit:

• Marvel at the magnificent structure of Hofburg Palace
• Stop at the famous Demel café for coffee and pastries
• Walk from the Hofburg towards the Graben street and admire its architecture

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7. Getreidegasse

Located in Salzburg’s UNESCO-listed Old Town, Getreidegasse is a historic shopping street known for its narrow medieval layout and ornate wrought-iron guild signs. It is one of Austria’s most famous retail streets and the birthplace of Wolfgang Amadeus Mozart. The street features a mix of international fashion brands, traditional Austrian shops, and specialty boutiques. Its charming architecture and historic ambiance make shopping here a cultural experience as much as a retail one.

Opening Hours: 9:30 AM to 6 PM (Closed on Sunday)

How to Make the Most of Your Visit:

• Take a tour of Mozart’s Birthplace (Mozart Geburtshaus)
• Observe the traditional Guild Signs hanging above the shops
• Admire the narrow, tall houses with windows that get smaller on higher floors

8. Hauptstrasse

Hauptstrasse is the central shopping street in Eisenstadt, the capital of Burgenland. This pedestrian-friendly area offers a selection of local boutiques, specialty stores, cafés, and regional businesses. While smaller than Vienna’s shopping districts, it provides a relaxed and authentic Austrian shopping atmosphere. Visitors can explore local fashion, handcrafted goods, and regional products while enjoying the town’s historic surroundings, including nearby Esterházy Palace.

Opening Hours: 10 AM to 6:30 PM (Closed on Sunday)

How to Make the Most of Your Visit:

• Soak in the vibrant energy of Marktplatz (Market Square)
• Visit the famous Church of the Holy Spirit (Heiliggeistkirche)
• Walk to the Old Bridge (Alte Brücke) over Neckar River

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9. RathausGalerien

RathausGalerien Innsbruck is a centrally located shopping centre in the Tyrolean capital. Situated near Innsbruck’s historic Old Town, the mall features around 40 shops, cafés, and service outlets within a modern architectural complex. It offers a mix of fashion retailers, beauty stores, and dining options. The central location of RathausGalerien makes it easily accessible for visitors exploring Innsbruck’s cultural attractions, blending contemporary shopping with alpine charm.

Opening Hours:

• Tuesday to Saturday – 1 PM to 7 PM
• Sunday – 11 AM to 7 PM

How to Make the Most of Your Visit:

• Arrive early to secure parking, as only 500 spaces are available
• Stroll through the themed Neuland Park nearby
• Explore hands-on nature experiences and themed gardens at NaturGut Ophoven

10. Naschmarkt

Naschmarkt is Vienna’s most famous open-air market, operating since the 16th century. Located along Wienzeile, it stretches for about 1.5 kilometres and features around 120 stalls and restaurants. Visitors can find fresh produce, spices, cheeses, meats, seafood, and international delicacies. On Saturdays, a popular flea market adds to its lively atmosphere. Naschmarkt reflects Vienna’s multicultural influences and culinary diversity, making it a must-visit destination for food lovers and market enthusiasts.

Opening Hours:

• Monday to Friday – 6 AM to 7:30 PM
• Saturday – 6 AM to 5/6 PM
• Sunday – Closed

How to Make the Most of Your Visit:

• Carry cash, as many smaller stalls and vendors do not accept credit cards
• Dine at on-site restaurants serving Viennese, Turkish, Israeli and sushi options
• Visit the Museum of Fine Arts just a short walk away

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Tips for Shopping in Austria

• Consider January or July to August visits for the best discounts
• Carry some cash in Euros for shopping in markets
• Use public transport to reach malls and shopping streets easily.
• Check opening hours; many shops close on Sundays
• Claim VAT refunds on purchases over €75 if you’re a non-EU visitor
• Explore historic streets while shopping for a cultural experience
• Wear comfortable shoes for walking on cobblestones and in outlet villages
• Bring a reusable bag to save money and carry purchases conveniently

Austria delights the eyes of explorers and is equally compelling for savvy shoppers! From grand luxury districts to lively markets and expansive outlet villages, shopping in Austria reflects the country’s elegance, heritage and modern lifestyle. Whether browsing high-end boutiques in Vienna or exploring historic streets in Salzburg and Innsbruck, visitors will find that Austria’s retail scene is as diverse as its cultural landscape. Plan your magical getaway with one of our Austria tour packages and shop your heart out!

FAQs - Shopping in Austria