The highly anticipated SEA Expo is back and Riyadh is set to become the world’s most electrifying hub of leisure and entertainment! Taking place from 19 to 21 May 2026, the Saudi Entertainment & Amusement (SEA) Expo offers a unique platform to explore the latest trends, cutting-edge technologies and breakthrough concepts shaping the future of the region’s entertainment industry. This premier trade event brings together innovators, investors and leading global brands for three action-packed days of networking and inspiration. From thrilling rides and interactive games to family-friendly attractions and gourmet dining, attendees can experience the future of the industry firsthand. Read the blog to learn everything about SEA Expo 2026 Riyadh and get ready to dive into a world of creativity and collaboration under one roof!
What is SEA Expo 2026 Riyadh
Launched in 2018, the Saudi Entertainment & Amusement (SEA) Expo has evolved from a local trade gathering into the region’s premier world-class platform for global entertainment and leisure. Running for over 8 years in Riyadh, the event is organized annually by dmg events in collaboration with Invest Saudi and the General Entertainment Authority (GEA). Each year, the Expo brings together entertainment professionals and international delegations from across the Kingdom and around the world, transforming Saudi Arabia into a global entertainment hub. This year, SEA Expo marks its eighth edition, which is expected to feature over 350 exhibitors, showcasing next‑generation technologies, attractions and services.
The key details of SEA Expo 2026 Riyadh are given below:
- Date: 19 May to 21 May 2026
- Show Timing: 3 PM to 9 PM
- Entry: Free for trade and industry professionals (18+)
- Venue: Riyadh Front Exhibition & Conference Center (RFECC), Saudi Arabia
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What to Expect at SEA Expo 2026
SEA Expo 2026 promises an immersive, high-energy experience that goes far beyond a traditional trade show. Designed to connect ideas, innovation and investment, the event will bring together the entire entertainment and leisure ecosystem under one roof, offering unmatched opportunities for learning, networking and business growth. These include:
- SEA Summit
A major highlight of SEA Expo 2026 is the SEA Summit, where forward‑thinking professionals and industry leaders discuss strategic trends, investment opportunities and operational road maps for the global entertainment landscape. It will feature more than 15 panel discussions and keynote sessions with strategic insights into market growth, investment and innovation from over 75 speakers, including CEOs, designers, government leaders and trendsetters. Futuristic case studies and analysis on new entertainment hubs, giga‑projects and experiential venues emerging around the world.
- Immersive AR/VR experiences
The Expo will feature cutting-edge AR and VR experiences that redefine interactive entertainment. Exhibitors will showcase immersive simulations, virtual attractions and augmented reality applications for theme parks, family entertainment centres and leisure venues. These technologies allow visitors to explore innovative ways to engage guests, enhance experiences and create memorable, tech-driven attractions in Saudi Arabia and beyond.
- Thrilling amusement rides and attractions
SEA Expo 2026 will showcase a wide range of amusement rides and attractions, including roller coasters, carousels, Ferris wheels, bumper cars, flat rides, go-karts, kiddie rides, trains, dark rides, rafts and flumes. The Expo will also feature service, repair and parts solutions, all designed for theme parks and leisure destinations to ensure innovation, safety and enhanced guest experiences.
- Family entertainment centre (FEC)
The Family Entertainment Centre at SEA Expo 2026 promises a comprehensive range of family entertainment and leisure experiences for all age groups. Visitors can explore interactive games, arcade systems, soft play areas, indoor attractions and cinema technologies such as 3D, digital projection, screens, seating, lighting and sound systems.
- Food & Beverage zones
SEA Expo 2026 will highlight food and beverage solutions designed for entertainment venues, including snack carts, kiosks, vending machines and food preparation equipment. Exhibitors will showcase concepts and technologies that enhance visitor convenience, operational efficiency and dining experiences across amusement parks and leisure destinations. Visitors can indulge in hot and cold beverages, candies and sweets, ice creams, frozen treats, popcorn, pretzels and other snacks.
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Tips for Attending SEA Expo 2026 Riyadh
- Register early to secure access and networking sessions
- Review exhibitor lists and summit agendas before arrival to plan meaningful meetings
- Attend summit sessions for insights and practical strategies
- Explore international pavilions and product showcases to discover innovations you might not expect
- Use the expo as a springboard for long‑term business relationships
As SEA Expo returns to Riyadh, it continues to raise the benchmark for the entertainment and leisure industry in the region and beyond. From breathtaking ride technologies to discussions about the future of leisure economies, SEA Expo 2026 Riyadh defines what’s next. With global visitors and exhibitors, strategic summits and an atmosphere of unbridled creativity and opportunity, this is where ideas and visions for entertainment’s next era will be shaped. Book one of our expertly crafted Saudi Arabia tour packages and be part of this exclusive event in the heart of Riyadh!
FAQs - SEA Expo 2026 Riyadh
SEA Expo 2026 is scheduled from 19 to 21 May 2026 in Riyadh, Saudi Arabia.
The Saudi Entertainment & Amusement (SEA) Expo is organized annually by dmg events in collaboration with Invest Saudi and the General Entertainment Authority (GEA).
SEA Expo 2026 is designed for entertainment and leisure professionals, investors, innovators, exhibitors, and government representatives from across the region and the world.
Visitors can explore amusement rides, FEC concepts, water attractions, immersive technologies, food & beverage solutions and attend the SEA Summit.
The SEA Summit is a thought-leadership platform featuring keynotes, panel discussions, and case studies from global and regional industry experts.
Yes, the SEA Expo 2026 offers structured meetings, networking lounges, and informal interactions, connecting industry professionals and global delegations.
Exhibits at the SEA Expo include roller coasters, carousels, go-karts, interactive games, boats, arcade systems, snack carts, food preparation equipment and immersive AR/VR experiences.
Yes, the event attracts global brands, investors, and delegations, making it a gateway to Saudi Arabia’s growing entertainment and leisure market.
