The image of Saudi Arabia on the world tourism map is seriously getting changed and the AlUla Arts Festival has got a major role in it. Commenced a couple of years ago as a small festival, it is now one of the most sought-after events in Saudi Arabia and thousands of people from across the globe come to AlUla to participate in it. The fifth edition of the AlUla Arts Festival will take place from 16 January to 14 February 2026 and is again poised to be a global headliner. The AlUla Arts Festival 2026 will bring together renowned and emerging artists from across the world, offering a rich blend of visual art exhibitions, live performances, contemporary installations, music concerts, workshops and immersive interactive experiences. This festival celebrates art and will also be an opportunity for visitors to witness breathtaking artistry, connect with diverse communities and discover new perspectives in a setting that celebrates the power of art to move, inspire and transform. Whether you’re a passionate art lover, a traveler seeking meaningful cultural encounters or a family looking for an inspiring day out, the AlUla Arts Festival 2026 will be a great experience. Get ready to explore an event that truly redefines the boundaries of creativity in Saudi Arabia. If you are keen to attend the AlUla Arts festival 2026 or know more about it, continue reading.
What is the Significance of AlUla Arts Festival?

The AlUla Arts Festival began as a cornerstone of Saudi Arabia's Vision 2030, an ambitious plan to establish the nation as a global hub for culture and tourism. The first edition took place in February 2022 and the goal was to reintroduce AlUla’s rich heritage, from the ancient Nabataeans of Hegra to the lively Old Town, to a global audience through the accessible lens of contemporary art.
Why is the AIUla Arts Festival 2026 Special?

The fifth edition of the celebration, AlUla Arts Festival 2026, is set to display an expanded lineup of world-renowned and emerging artists, making it the largest open-air art exhibition on the globe. In comparison to the previous years, Saudi Arabia expects a huge increase in the audience size, which may also break most previous records for similar festivals in the Middle East. It expects a significant increase in the number of international visitors, drawn by the allure of unique installations and a world-class events calendar. This year’s theme, "Space Without Measures" is inspired by the poetry of Khalil Jibran. This year, the event will reflect the connection between nature and imagination, heritage and innovation and local and global dialogues.
Main Attractions & Event Highlights
1. Desert X AlUla

One of the major attractions of the festival is Desert X AlUla, where international and Saudi artists create monumental, site-specific installations that dialogue with the dramatic desert landscape. During this segment, visitors embark on a curated journey across the sand-swept terrain to discover these large-scale artworks. Each piece tells a story, often touching on themes of history, nature and the passage of time. For visitors, the best time to arrive is during the "golden hours" just after sunrise or before sunset, when the light casts a magical glow on the installations, offering perfect photo opportunities. If you are here to explore Desert X AlUla, make sure to wear a comfortable pair of walking shoes, as exploring the sites requires traversing uneven ground. You must also arrive a minimum of 2 hours early, which will help you experience a more personal connection with the art before the larger crowds gather.
2. Art Exhibitions at Maraya

Maraya, the world's largest mirrored building, serves as a dazzling venue for some of the festival's most prestigious exhibitions. Inside this architectural marvel, you'll find curated galleries showcasing contemporary works from leading international and Middle Eastern artists. The contrast between the hyper-modern interior and the ancient landscape reflected on its exterior is a powerful experience in itself. This segment is culturally significant as it positions AlUla at the forefront of the global art conversation. For the best experience, you need to book your entry slot online in advance, as capacity is limited. You must also arrive a minimum of two hours before to fully immerse yourself in the exhibitions and to capture stunning photos of the building's reflective surface against the canyon backdrop.
Suggested Read: Maraya Concert Hall: Embrace the Grandeur of the Modern Architectural Treasure
3. AlUla Old Town Activations

The labyrinthine alleyways of AlUla Old Town come alive during the festival with pop-up galleries, artisan workshops and live performances. This segment offers a beautiful blend of heritage and contemporary creativity, where local culture is the star. Visitors can watch traditional craftspeople at work, purchase unique handmade souvenirs and enjoy impromptu musical performances. It’s a celebration of the living culture that has thrived in AlUla for centuries. To explore this perfectly, arrive in the late afternoon when the temperature is cooler and the town begins to buzz with energy. Take time to dine at one of the many outdoor restaurants to soak in the vibrant atmosphere.
4. Previews of Wadi AlFann (Valley of the Arts)
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Wadi AlFann or the "Valley of the Arts," is a breathtaking, large-scale land art project set to unfold over the coming years. During the AlUla Arts Festival, visitors get exclusive previews and access to initial installations from some of the world's most visionary artists, including James Turrell and Agnes Denes. This segment offers a glimpse into the future of AlUla as a permanent global destination for art that harmonises with nature. These works are designed to be permanent fixtures in the landscape, creating a legacy for generations to come. You need to note that access to Wadi AlFann is often via guided tour only and hence, you need to book in advance to get the best experience. Ensure your camera and phone are fully charged, as the scale and ambition of these works are truly awe-inspiring.
Suggested Read: Discovering Wadi Al Fann Alula: Valley of the Arts in Saudi Arabia
5. Cinema AlJadidah and Film Screenings

Cinema AlJadidah, an open-air theater nestled in the heart of the AlJadidah Arts District, provides a magical movie-watching experience under the stars. The festival’s film program showcases a curated selection of independent Saudi, Arab and international films, offering a platform for regional filmmakers to gain global recognition. It’s a culturally vital segment that fosters storytelling and creative dialogue. Arrive at least 30 minutes before your screening to secure a comfortable beanbag seat. Blankets are often provided for the cool desert evenings, but bringing an extra layer is always a good idea. The area is surrounded by cafes, making it a perfect spot for a pre-movie coffee or snack.
6. Local Artisan Workshops and Collaborations

AlUla Arts Festival strongly emphasises community and legacy by hosting numerous workshops led by local artisans. These interactive sessions allow visitors to try their hand at traditional crafts like pottery, textile weaving and jewelry making, guided by the masters themselves. This segment is crucial for preserving AlUla's intangible heritage and fostering economic opportunities for the local community. These workshops are incredibly popular and you may require signing up online as soon as the schedule is released. It's a fantastic, family-friendly activity and provides a unique opportunity to create a personal memento of your trip while directly supporting local talent.
Suggested Read: Best Places to Visit in AlUla: Discover the Charm of Saudi Arabia's Cultural City
Tips for Attending AlUla Arts Festival
- You should book your accommodation as early as you can. This is crucial as the properties will cost more as the event gets closer. In addition, most rooms will sell out faster.
- While shuttles exist, renting a car gives you the freedom to explore remote art installations at your own pace and stay for sunrise or sunset.
- Make sure that you download the ‘Experience AlUla App’, which is your digital guide. The app has the latest event schedules, maps, ticket booking links and real-time notifications about workshops and performances.
- The desert climate means warm, sunny days but surprisingly cold nights. You must wear breathable clothing during the day and bring a warm jacket, scarf and hat for the evenings, especially for outdoor events.
- As you will walk a lot on sand and uneven terrain between art sites, it is good to wear sturdy, comfortable shoes.
- The light during the hour after sunrise and the hour before sunset is magical. Schedule your visits to Desert X AlUla and other outdoor sites during these times for the most breathtaking photos.
- Carry a reusable water bottle with you at all times. While food venues are available at main hubs like the Old Town, having water and some snacks on hand is wise when you're out exploring remote desert sites.
- At many art installations, trained "Rawis" (storytellers and guides) are present. Take the time to listen to their explanations for a much deeper understanding of the art and its context.
- To enjoy a truly authentic experience, skip the hotel restaurants one evening and dine at one of the vibrant eateries in AlUla Old Town. The atmosphere is incredible and the food is a delicious mix of local and international flavors.
The AlUla Arts Festival is far more than just an exhibition. It is a captivating annual celebration that transforms Saudi Arabia’s historic desert landscape into a hub of global creativity. This festival masterfully intertwines the pinnacle of contemporary art with one of the world's most significant heritage landscapes. Attending this event is an opportunity to witness a pivotal moment in cultural history, where creativity sparks a dialogue between past, present and future in a setting of unparalleled beauty. Featuring world-class exhibitions, open-air sculptures, live performances, cultural workshops and digital installations, the festival brings together artists, thinkers and art lovers from around the world. Attending this festival is an opportunity to be inspired, to explore and to connect with a story that spans millennia. Seamlessly blending tradition with innovation, the AlUla Arts Festival offers an unforgettable journey into the power of art, community and storytelling, making it a must-experience event for culture seekers in the region and beyond. To make your journey seamless and unforgettable, consider booking a curated travel package through Regency Holidays and prepare to explore the wonder of AlUla.
FAQ’s - AlUla Arts Festival 2026
You may purchase the tickets for specific exhibitions, workshops and events online through the official "Experience AlUla" website or app. It's highly recommended to book in advance as popular events sell out quickly.
Yes, many aspects of the festival are family-friendly, especially the outdoor installations at Desert X AlUla and the interactive workshops in the Old Town. The vast open spaces and visually engaging art can be very stimulating for children.
Renting a car is the most flexible option for exploring at your own pace. However, the festival provides a network of free, reliable shuttle buses that connect hotels with all the main art and heritage sites.
Of course! AlUla is widely regarded as a very safe destination for all travellers, including solo women. Saudi hospitality is warm and welcoming and tourist sites are well-managed and secure.
The dress code is smart, casual and modest. It is recommended to wear respectful attire, such as long trousers or skirts and tops that cover the shoulders. Given the mix of daytime warmth and cool evenings, dressing in layers is key.
While carrying a personal water bottle and small snacks is generally fine, larger coolers or outside meals are typically not permitted within specific venues like Maraya or ticketed exhibitions. Ample food and beverage options are available for purchase on site.
During February and March, the weather in AlUla is typically very pleasant. Expect mild and sunny days with average temperatures between 20-25°C (68-77°F), but be prepared for nights to be significantly cooler, dropping to around 10°C (50°F).
AlUla is rich in attractions beyond the festival. You must visit Hegra, Saudi Arabia's first UNESCO World Heritage Site, explore the ancient ruins of Dadan and hike to Jabal Alfil (Elephant Rock). Adventure activities like stargazing tours and trekking are also popular.